Preliminary analysis

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This preparatory phase, before you start a comprehensive advertising campaign. It includes:

1. Of semantic core site

At this stage that the selection of an analysis of key words and phrases that users used search engines to find information that corresponds to the topics analyzed site. Our experts have estimated the popularity of each of the key words and phrases, as well as its degree of compliance with the interests and needs of the target audience site and on the basis of these data concludes that the inclusion or non inclusion of phrases in the semantic core of the site.

After the formation of semantic kernel, you can roughly estimate the size of the potential target audience site, enjoying the search engines on the Internet to find information on the site, and, consequently, the estimated potential traffic to the site, which can ensure its successful promotion of Internet search engines.

2. Analysis of competition in the search engines for targeted requests

After it had been made on the formation of a semantic nucleus of the site is necessary to evaluate the competitive situation on request, within it, to issue search engines. This information is extremely important to determine the required list of actions to achieve a good position in SERP specific search engine for each specific query.

3. Analysis of competing sites

Exceptionally lot of information about the features of the site positioning of certain subjects in the search engines can be found by analyzing the sites of competitors who have good positions in various search engines for targeted requests from the semantic core site.
• What are the sources of traffic to the site?
• What role among these are search engines?
• With no means achieved good positions in search engines?
• What is the structure and content of these sites, how they affect the position in search results
• Which sites link and recommend your competitors?

The answers to these questions and more will most effectively formulate the concept of website promotion in search engines on the Internet, adopt the best tools in the arsenal of their competitors and expanding the methods that they have not been used to ensure the most optimal strategy for the promotion.

It should be noted that these activities must be constantly go back and have a direct result of work on optimizing the site to adjust each of the items.